Riddle

A man ordered a length of rope by telephone from his nearest hardware shop. But when he went to collect the rope, he found that the assistant had miswritten the order by interchanging feet and inches. As a result of this, the rope was only 30 percent of the length that the man wanted. What length did he want and what length did he get?

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Answer

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Why it works

The answer makes sense once you stop reading the setup in the most literal everyday way.

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